Advertising Agent

Description


An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service. They work with art directors, sales agents, and financial staff members in order to develop and execute these campaigns, and will often act as liaisons between agencies and clients

Career Path

  •   Account Manager
  •   Classified Advertising Sales Manager
  •   Advertising Agency Owner

Main Activity

  • Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised

  • Gather and organize information to plan advertising campaigns

  • Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards

  • Negotiate advertising contracts

  • Inspect layouts, which are sketches or plans for an advertisement

  • Initiate market research studies and analyze their findings

  • Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction

  • Meet with clients to provide marketing or technical advice

  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Skills

  •   Analytical Skill
  •   Communication skills
  •   Creativity
  •   Decision Making Skills
  •   Interpersonal skills
  •   Organizational skills

Type

  • Advertising Manager
  • Promotion Manager
  • Marketing Manager